Novotours Silk Road now on Travelife

Published: 2 March, 2019

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Travelife for Tour operators decided positively on the compliance of “Novotours Silk Road” with the Travelife Partner standard for tour operators.

Travelife is a web-based certification system which allows accommodation providers to monitor and self-assess their sustainability performance. The system and its criteria have been developed through a multi-stakeholder consultation process involving tour operators, hoteliers, trade associations, Non-Governmental Organisations, audit firms and academia. Launched in 2007, it is now recognised within the travel and tourism industry as one of the most comprehensive and credible tools. The fact that it is operated by the tourism industry and its close relationship with tour operators, hotel groups, destinations and trade associations guarantees a fair pricing and industry oversight.